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GOVERNMENT TO INSIST YOUR KIDS HAVE A PRESCRIPTION FOR CHEERIOS!
ENOUGH TO MAKE A LIBERTARIAN OUT OF YOU!
Claims for cereal, acknowledged to be accurate, make Cheerios a drug, say out-of-their-minds federal busybodies!
Washington Times: The latest verdict from the Food and Drug Administration is that Cheerios is a drug. Parents, then, must be drug pushers.
The FDA sent a warning to Cheerios maker General Mills Inc. that it is in serious violation of federal rules.
"Based on claims made on your product's label, we have determined that your Cheerios Toasted Whole Grain Oat Cereal is promoted for conditions that cause it to be a drug because the product is intended for use in the prevention, mitigation, and treatment of disease" the FDA letter said. "[Cheerios] may not be legally marketed with the above claims in the United States without an approved new drug application."
If the FDA were to win its enforcement action against Cheerios, all the boxes would have to be pulled from grocery-store shelves, and children could only get their morning "fixes" with a prescription from their doctors.
Two claims on the Cheerios cereal box upset the FDA: "Cheerios is clinically proven to reduce cholesterol 4 percent in 6 weeks" and, "Cheerios can help reduce the risk of coronary heart disease, by lowering the 'bad' cholesterol."
Susan Cruzan of the FDA's press office told The Washington Times the FDA is not objecting to the fact that clinical studies do, in fact, find that Cheerios do what General Mills claims. What concerns the FDA, according to Ms. Cruzan, is, "This is a food product, and they do have a health claim."